Ningxia Landmark Letterpress Postcards.

At first glance, the focus is a white postcard covered with small yellow and black drawings of landmarks, food and landscape. The print and finishing approach uses letterpress, embossing. That choice works because the repeated illustrations offer a compact portrait of place while the open background keeps the page light. The shape and surface of the piece support the artwork instead of simply carrying it. The visual direction can be translated into new artwork once the material and print details are agreed.