All-Vellum Visual Identity Set.

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A vellum-based visual identity set uses transparency as part of its typography.

Material: translucent paper

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All-Vellum Visual Identity Set

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A CLOSER LOOK

Paper with a purpose.

A vellum-based visual identity set uses transparency as part of its typography. Lettering crosses the pale sheets, while the background remains faintly visible through the material. Print coverage and the surface behind the vellum both change how the sheet appears. The words appear and recede as one sheet is held over another, making the interaction more memorable than a fixed single layer. The set suits art-direction systems, exhibition collateral, and portfolio pieces that use translucency as a consistent design device rather than a one-off effect.

FROM IDEA TO PRINT